Life is a breakfast cereal formerly made of whole grain oats, but now also containing corn flour, whole wheat flour, and rice flour.
It is distributed by the Quaker Oats Company.
It was introduced in 1961. The cereal’s advertisements currently sport the slogan “Life is full of surprises”.
The Canadian product may be different, containing in 2015 20% sugar and “100% Canadian Quaker Oats.”
Life was popularized during the 1970s by an advertising campaign featuring “Mikey,” a hard-to-please four-year-old-boy portrayed by John Gilchrist. (source)
So can hamsters eat life cereal?
Yes it is fine for them to eat as long as it doesn’t have any added flavorings or additives.